When the UK voted to leave the EU, prompted mainly by the whims of Brexiteer politicians, Europeans were understandably upset. After all, part of the reason for Brexit was supposedly to stop their EU neighbors from “flooding their shores”. Well, as they say, revenge is a dish best served cold. Just like vichyssoise. That’s why we launched “EU-Revision”. Presented by Irish music mogul and talent judge Louis Walsh (X-Factor, Britain’s Got Talent), it aimed to get people across Europe to vote for the UK in the Eurovision Song Contest as revenge for Brexit. Why? Because if the UK won, they'd have to host the contest, which meant opening their borders to thousands of the people they love most: Europeans
01—Case study.
We developed a pop-up casting place in different cities across the UK, to look for the "best" singer and make him the heroe of the europeans. We also comunicate our proposal out of the UK toinvite people vote for them at Eurovision.
02—OOH.
03—Digital.
